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Legal & Privacy Policy

Cho & Brown Educational Strategists  ·  Last updated: [Date]  ·  Version 1.0

Please read this document carefully. By using this website or engaging our services, you confirm that you have read, understood, and agree to the terms set out below. If you have any questions, please contact us before proceeding.

Terms of Service

1. Who We Are

Cho & Brown Educational Strategists ("we", "us", "our") is an independent educational consultancy registered in the Republic of Korea. Our registered business address is [Full registered address], Seoul. We provide university admissions consulting services focused on institutions in the United Kingdom, Australia, and New Zealand.

2. Our Services

We provide personalised advisory and strategic support services to students and their families ("the Client") in connection with overseas university applications. These services may include, but are not limited to:

  • Academic profile assessment and strategic roadmap planning
  • University and programme selection guidance
  • Personal statement development and review
  • Admissions test preparation guidance
  • Interview preparation for UK universities
  • UCAS application support
  • Visa, accommodation, and pre-departure orientation
  • Referral to partner providers for IELTS and other test preparation

The specific scope of services provided to each Client will be defined in a separate written service agreement signed by both parties.

3. No Guarantee of Admission

University admissions decisions are made solely and exclusively by the universities concerned. We make no representation, warranty, or guarantee — express or implied — that a student will gain admission to any particular university or programme as a result of engaging our services.

Our role is to provide the best possible strategic guidance and application support. Outcomes depend on a wide range of factors outside our control, including but not limited to a student's academic profile, examination results, the competitiveness of the applicant pool, and individual university admissions policies.

Any past results or case studies referenced on this website or in our materials are illustrative only and do not constitute a guarantee of similar outcomes for any other student.

4. Fees, Payment, and Cancellation

All fees, payment schedules, and cancellation or refund terms are set out in the individual service agreement provided to each Client. Nothing on this website constitutes an offer of services at any particular price.

In the absence of a specific written agreement, we reserve the right to invoice for services rendered on a time-and-materials basis at our then-current rates.

5. Independence and Conflicts of Interest

We do not receive referral fees, commissions, or any other form of financial consideration from any university, educational institution, or government body in connection with recommendations made to Clients. All guidance provided is independent and in the sole interest of the student.

Where we refer Clients to third-party service providers (for example, IELTS preparation providers), we will disclose the nature of any commercial arrangement with those providers.

6. Intellectual Property

All materials, frameworks, documents, written content, and guidance produced by us and provided to a Client remain our intellectual property unless explicitly transferred in writing. Clients may use materials produced for them for the purposes of their own university applications only. Materials may not be shared with, resold to, or reproduced for any third party without our prior written consent.

Personal statements and application documents are written collaboratively with and on behalf of the student. Their use for any purpose other than the intended university application — including submission to other students or third parties — is strictly prohibited.

7. Limitation of Liability

To the fullest extent permitted by applicable law, our total liability to any Client for any claim arising from or related to our services — whether in contract, tort, or otherwise — shall not exceed the total fees paid by that Client in the twelve months preceding the claim.

We shall not be liable for any indirect, consequential, or special loss, including loss of opportunity, regardless of whether such loss was foreseeable.

Nothing in these terms limits liability for fraud, gross negligence, or any liability that cannot be limited by law.

8. Governing Law and Disputes

These terms and any dispute or claim arising from them shall be governed by and construed in accordance with the laws of the Republic of Korea. Any dispute that cannot be resolved amicably between the parties shall be subject to the exclusive jurisdiction of the Seoul Central District Court.

9. Changes to These Terms

We may update these terms from time to time. The current version, with its effective date, will always be available on this page. Continued use of our services following any update constitutes acceptance of the revised terms. Material changes will be communicated directly to active Clients.


Privacy Policy

1. Our Commitment

We take the privacy of our Clients and website visitors seriously. This policy explains what personal information we collect, why we collect it, how we use it, and your rights in relation to it. We comply with the Republic of Korea's Personal Information Protection Act (개인정보 보호법, PIPA) and, where applicable to visitors from the European Economic Area, the General Data Protection Regulation (GDPR).

2. Information We Collect

We may collect and process the following categories of personal information:

  • Contact information: name, email address, telephone number, KakaoTalk ID
  • Student information: name, date of birth, school, grade, academic results, subject interests, and extracurricular activities
  • Parent or guardian information: name, contact details, relationship to student
  • Correspondence: emails, messages, and notes from consultations
  • Payment information: billing details sufficient to process fees (we do not store full card numbers)
  • Website usage data: IP address, browser type, pages visited, and time spent on this website, collected via cookies and analytics tools

3. How We Use Your Information

We use personal information only for the following purposes:

  • To provide the consulting services agreed with the Client
  • To communicate with Clients and respond to enquiries
  • To prepare application materials on behalf of the student
  • To process fees and maintain financial records as required by Korean law
  • To comply with our legal obligations
  • To improve our services and website (using anonymised analytics data)

We will not use your information for unsolicited marketing without your explicit consent, and we will never sell personal data to any third party.

4. How Long We Keep Your Information

We retain personal information for as long as necessary to deliver the services agreed, and for a period of five years after the conclusion of a Client engagement to fulfil our legal and financial record-keeping obligations under Korean law. You may request earlier deletion of your data subject to any overriding legal retention requirements.

5. Sharing Your Information

We do not sell, rent, or share personal information with third parties for commercial purposes. We may share limited information with third parties only in the following circumstances:

  • Service partners: where a Client has been referred to a third-party provider (e.g. IELTS preparation), we may share relevant contact information with that provider with the Client's prior knowledge
  • Universities and institutions: only information that the Client has specifically authorised us to submit on their behalf as part of an application
  • Legal requirements: where disclosure is required by Korean law, court order, or government authority

Any third parties with whom we share data are required to handle it in accordance with applicable privacy law.

6. Your Rights

Under Korean PIPA and, where applicable, GDPR, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal retention requirements
  • Withdraw consent to processing at any time, where processing is based on consent
  • Request that we restrict or suspend processing of your information
  • Lodge a complaint with the Korea Personal Information Protection Commission (PIPC) at www.pipc.go.kr

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond within the timeframe required by applicable law (generally within 10 business days under PIPA).

7. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, or destruction. These include secure email practices, password-protected file storage, and restricted access to Client data within our organisation. No method of electronic transmission is entirely secure, and we cannot guarantee absolute security.

8. Personal Information Protection Officer

As required under Korean PIPA, our designated Personal Information Protection Officer is:

  • Name: [Name]
  • Position: [Title]
  • Email: [privacy@chobrown.co.kr]
  • Phone: [Number]

Cookie Policy

What Cookies We Use

This website uses a small number of cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use it. We use:

  • Essential cookies: required for basic site functionality such as navigation. These cannot be disabled.
  • Analytics cookies: we use Google Analytics to understand how visitors interact with our website (pages viewed, time spent, approximate location by country). This data is aggregated and anonymised. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

We do not use advertising cookies, tracking cookies for third-party marketing, or any cookies that collect sensitive personal information.

Managing Cookies

You can control and delete cookies through your browser settings. Disabling cookies may affect some aspects of this website's functionality. For guidance on managing cookies, visit www.aboutcookies.org.